Facebook targeting business owner

I have this idea that pops into my mind, "how do you target business owner for Facebook marketing?". This is very common as there are many B2B businesses that would only like to serve their ad to only business owners and key decision maker to optimize their marketing afford and budget.

A business owner told me he has decent traffic to his website, but no conversion. This could be one of the factors. In short, we want the most relevant and effective target audience.

The answer to that is pretty simple. Within targeting, go to 'behavior' > 'digital activities' > 'Facebook page admin'. The idea is if you are a business owner or manager level, and you are on Facebook (and of course believing in digital marketing), you would probably own a Facebook page or managing your company Facebook page.

Aside from that, there is also 'behavior' as 'small business owner' that is more direct. However, I'm curious how Facebook would segment its audience to that group. 

Regardless, the best practice for successful Facebook ads is to test, test & test. Thus, run a few campaigns with different targeting and build your own most effective targeting audience.

As a start... ... of a digital journey

What I have in mind is to start a blog to record my learning of new digital knowledge, tools, knowledge or new perspective on digital advertising and marketing. As these accumulated, I will share them as part of my digital marketing practical implementation.

The hardest part of this blog is starting something that I don't usually do -- writing blog. I have a lot in my mind, but recording them down is a different story. 

Lets start with an outline of where I'm going:
- Content Marketing
- Facebook Blueprint 
- Google ads
- Customer experience / CRM
- Digital marketing / modern marketing

What would you like to learn / know?